HOW ITS STARTED

Healthy Generation was founded out of a personal need for healthier, more suitable food options. When faced with the challenge of managing a health condition through nutrition, it became clear that the market lacked products that supported this lifestyle. Healthy Generation was created to fill that gap – offering nutritious, high-quality foods designed to enhance well-being and promote a balanced, active lifestyle.

VISION

We offer complete, high-quality nutrition for breakfast, side dishes and dessert throughout the week.

Our products are designed to help you enjoy meals that are healthy and delicious, for people with dietary restrictions and for those who value their health and take care of it.

It’s more than just eating well – it’s a lifestyle that focuses on health and mindful choices.

BRAND STRATEGY

Our brand breaks the myth that healthy food is tasteless. By offering delicious and convenient products, we address the core consumer need for accessible, nutritious options. We aim to reach a broad audience by focusing on flavor and health. This approach allows us to expand our appeal to mainstream consumers who value both taste and wellness.

We ensure high standards by using certified facilities and sourcing organic, natural ingredients like amaranth and lentils. Our products are packaged for convenience and sustainability, offering quick-cooking options for busy lifestyles. Additionally, we’re positioning ourselves to partner with major retail chains like Migros and Coop, making our healthy, flavorful products even more widely available.